Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

Previous |  Contents | Next Download the eBook These are conversation starters, not a test. There’s more than one “right answer”. 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? How does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many commissions — weddings, portrait sittings etc — do you need, and how much does To View More >>

We believe successful wedding and portrait photographers need to love two things — taking photos and making sales! So we love to see our clients running promotions, and we like to help with them if we can. You can run successful promos for any number of reasons, for example a  Winter Sale, an offer to past clients or to book new ones. Or to promote a good cause, your new products, or your new website. The point is they're YOUR promotions. We're just here to help if we can, generally with 15% additional discount on all Queensberry To View More >>

Here are twenty questions to think about, to help make your business better. It's thought-provoking and worth reviewing regularly, so get a pen and a piece of paper! 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? Does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many jobs do you need, and how much does each one need to pay you? (ie to cover you, your equipment, To View More >>