Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

If you can’t name five things that differentiate you from your competitors, there’s probably only one – your price. Here's what differentiates Queensberry: 1. We believe the way to succeed is to stand out from the crowd, not to join it. There’s less competition, more satisfaction and more pride at the high end of the market … and it’s our job to help get you there. Think of our albums as profit centres, not costs. 2. We’re design-led. The people in your viewfinder will be looking at your albums for much longer than we will. They must look beautiful To View More >>

Apart from the fact that Katherine adores Queensberry albums, she personally feels you can’t beat printed images. In this day and age everyone (herself included) has thousands of photos on their phones, computers and social media accounts, but they rarely get round to printing the images. And yet when you hire a professional photographer the images are of such beautiful quality, it's such a shame to confine them to a ‘screen’, as they take on a whole new dimension when printed. Katherine gives us some sound album advice to ponder, interspersed with beautiful To View More >>

This weeks 'Share of the Week' goes to James Kelly Photography, based in the UK, who shared a great Queensberry flushmount album video and words about the importance of printing. Thanks for sharing, James. There’s a wee thank you on its way to you. "Let's talk about the digital files. "The truth is, the high-resolution digital files should not be at the top of your priorities of the final product when deciding on a wedding package/photographer it should be the album. Yes by having those files, you will be able to print them as you please and make a wedding book etc but To View More >>