Photojunction ran an interesting post a day or two ago. Danny referenced a report from theweddingreport.com that spending on wedding photography in the US may be in decline. It prompted Sonya to mention anecdotal reports that UK photographers, also, may be in for a rough ride for a while – bookings down etc. Yes, times may be tougher next year. If they get tough for you, we’re concerned and sympathetic. Bad stuff happens in business, and if you’re affected, we are too. But... Don’t sabotage your long-term business in order to survive! What do I mean? Queensberry has always stressed the importance of differentiation. Differentiate or cut your prices. In other words, avoid discounting when times are tough. Avoid me-too marketing. I’d look to my “presentation” instead. Do prospects say “Wow” when they see my display samples? Do my website and studio and dress and documentation say, “I’m King Of The Hill?” Do my client’s albums say “Expensive but worth it?” Do I cringe when people ask for my prices? I said on The Junction, “If you've consistently marketed yourself as a differentiated price setter, now's the time to be grateful for your foresight.” I wouldn’t throw that away because life may be a little rough short term. When the drought’s over I want to remain King Of The Hill. Or Queen ;-) I know, easier said than done. Cheers, Ian