Blog

How to create a five-star experience when selling products
Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling

How to analyse & improve your customer experience
Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes

What does a great client experience feel like?
When we think about "client experience" we can concentrate too much on logistics — timely communication, smooth booking,

The last, best and only
At an event like a wedding, who knows what you’re photographing? You might have the last ever photo of Aunty Em with her boys, or the best ever photo

Tips for turning your pricing pages into powerful tools to sell print products
We’ve all been there — your client loves their gallery, gushes over the moments you captured… and then skips over the album. You say

Lessons learned from school photographers
Personally, I've had nothing to do with school photographers since I lined up for my own class photos, but I do pay attention to what Queensberry's

Digital files are not the enemy!
In case you're wondering after our recent posts — we don’t think digital files are the enemy! Today’s clients expect them.

What’s selling: Top printed products by photography genre
“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires

Authentic sales ≠ pushy tactics
Many photographers worry they’ll come across as pushy or inauthentic — especially when they’re trying to encourage clients to invest

It’s not that they don’t want prints...
A fairly common thing we hear from photographers is: “My clients just don’t want printed products.” But here’s the truth —

Systems don’t kill creativity, they protect it
As a photographer, your creativity is your super-power. It’s what sets you apart, what draws clients to you, and what fills your work with meaning.

Get albums confirmed quickly!
Your clients were eager to get their album, maybe they even pre-paid for it, but after the wedding you don't hear from them. Maybe

Four unromantic reasons to sell products
Gary Vaynerchuk said something about the worst thing you can do in business is to be romantic about how you make your money. But show me a photographer

The Red Hand Files and you
Do you know Nick Cave and the Bad Seeds? — I'm showing my age here! Nick's strange baritone singing voice is definitely an acquired taste and

Why Pinterest should be part of every photographer’s marketing strategy
Pinterest isn’t just a place for recipes or DIY crafts—it’s a powerful search engine and marketing tool for photographers. Pinterest

Why you shouldn’t sell “just the files” (and what you should do instead)
We get it — in the age of social media, digital files feel like the norm. Especially in the wedding world, they’re generally expected. Couples

Ian's love letter to wedding albums
Here are three photos that won’t mean much to you but mean everything to me. They explain why I love wedding albums. The first is from my parents’

Turn client excitement into product sales (without the hard sell!)
Selling printed products doesn’t have to feel awkward or pushy. When you believe in the value of what you’re offering, that confidence naturally
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