Do you know how many people are too busy to design albums? Or are under-confident about album design? Or can’t figure out the PJ alignment tools (surely not)? And do you know how many people have downloaded Photojunction since we made it free? I didn’t think so. But that adds up to a big market [...]

You can change your product listings any time, so feel free to experiment. Prices too high? Lower them. Reckon you can charge more? Raise them. Want to jazz up your blurb? Do it. Want more templates per collection? Or to include more thumbnails? Or add thumbnail images…? Well you might need to delete the old [...]

Talk about your products. Tweet, Facebook, blog whatever. We’re doing our bit to promote the store, but it’s your job to get them to come to you. And don’t just talk about your own templates. Talk about the “Photojunction Store” itself. More in the Store. The more the merrier. Next tip. Danny (social media man)

Buy a set of templates. Use them. Take note of what you liked and didn’t like. Then make yours better Next tip. Danny (sneaky businessman) I’m serious. How many businesses don’t check out what’s working for the competition?

The search patterns in the store are showing very, very clear trends. People are looking for… Album Companies (eg “Queensberry”,”KISS”,”graphistudio” etc) Album Formats (eg “10×10″,”12×12″,”10×14″ etc) Orientation (eg “Vertical”, “Horizontal”, “Landscape” etc) And dare I say it, “Free” is pretty popular. Our search feature looks through most of text that you enter when you set [...]

Have a range of products to buy. Good. Better. Best. Or do combo deals. Three for the price of two etc. (You’ll need to create a separate “product” as the store won’t let you discount.) Next tip. Danny (sales coach)

One interesting option is how many template thumbnails you should have in the item listing. There’s two sides to this one, but I think showing too few is a mistake. There’s a fear that people will copy them if you show too many… I understand, but people are buying templates to save time so I wouldn’t [...]

Templates with thumbnail images (real images, not just blank apertures) definitely sell more templates and get more attention. Next tip. Danny (feeling factual today – no frills) PS Of course you need permission to use the images. That’s why Team PJ’s own templates are blank. But they’re free, so people don’t mind.

How to price your templates? Is pricing always the most interesting topic? Undercut? Over the top? You’re a photographer, so you know how to charge Well I think there’s an argument for quite a few approaches so I’ll give you a few facts to help set your price. – The mean sale in the Store [...]