The Junction – Queensberry's tech support blog


Archive for November, 2009

The search patterns in the store are showing very, very clear trends. People are looking for…

Album Companies (eg “Queensberry”,”KISS”,”graphistudio” etc)

Album Formats (eg “10×10″,”12×12″,”10×14″ etc)

Orientation (eg “Vertical”, “Horizontal”, “Landscape” etc)

And dare I say it, “Free” is pretty popular.

Our search feature looks through most of text that you enter when you set up the product you’re selling (eg title, description, author, search tags etc).

Next tip.

Cheers, Danny (SEO expert)

Picture 6

Being able to see aperture numbers on your layouts can be very handy, for example when you’re trying to identify a specific aperture that the Problem Reporter has suggested you check out.

However they’re not always visible, so when do they appear? By default, Aperture Numbers only appear when the Problem Reporter is open.

However, you can toggle them on and off at any time through the Album menu.

Picture 8 Picture 9

HTH

Cheers, PJ Support Team

Have a range of products to buy. Good. Better. Best.

Or do combo deals. Three for the price of two etc. (You’ll need to create a separate “product” as the store won’t let you discount.)

Next tip.

Danny (sales coach)

ThumbnailsOne interesting option is how many template thumbnails you should have in the item listing.

There’s two sides to this one, but I think showing too few is a mistake.

There’s a fear that people will copy them if you show too many…

I understand, but people are buying templates to save time so I wouldn’t worry too much.

I’d show at least 25% or so of my templates – enough to get a good idea of what you’re offering.

Next tip.

Danny (how about that – up to Tip #92 already) ;)

Templates with thumbnail images (real images, not just blank apertures) definitely sell more templates and get more attention.

Next tip.

Danny (feeling factual today – no frills)

PS Of course you need permission to use the images. That’s why Team PJ’s own templates are blank. But they’re free, so people don’t mind.

How to price your templates? Is pricing always the most interesting topic?

Undercut? Over the top? You’re a photographer, so you know how to charge ;)

Well I think there’s an argument for quite a few approaches so I’ll give you a few facts to help set your price.

- The mean sale in the Store has been about $37 US dollars.

- The median is $35 US dollars.

And there seem to be two sweet spots to get volume, $25 and $50.

Of course, there are exceptions, with some templates listed for $150 – $180. Maybe you don’t need to sell much to be happy at those prices?

Next tip.

Danny (the statistician)

PS. Please ask me the difference between mean and median ;)

Talking to Photoshop via script can be a delicate process, so here’s a few tips for exporting your high-res layouts from PJ for printing…

• Open Photoshop before you start exporting. (Sometimes it takes so long to open PJ forgets who it’s talking to.)

• Close all other open images in Photoshop.

• Make sure the Photoshop start screen is closed.

• Let Photojunction and Photoshop do their thing. Keep your hands off that keyboard!

Cheers, PJ Support

PJ-StoreAdded

Our newest little feature has really helped promote the PJ Store, which pleases our bean counters.

The store has been going long enough to start noticing trends, things that are working and things that aren’t.

If you’re interested in promoting templates, over the next few days I’ll blog about stuff I’ve noticed (mainly anecdotal but I think they’ll help).

Next post.

Talk soon
Danny

Thanks to PJ Nana (aka the workflow management we introduced in Photojunction this year) the Queensberry lab was able to clear the “Christmas Rush” almost completely in a single day this year. Given the range of services QBY offers that’s quite a challenge. Glad we could help

:)

Cheers, Danny

The PJ support team is on the front line everyday. They know what’s what, when and why, so we’re giving them a weekly spot to comment on an issue they’ve been dealing with over the past week.

I’d get it in the neck from them if I didn’t kick off by reminding you that you can find answers to many of your PJ questions already online – so be sure to check out the Photojunction Website, Blog or Forum.

We’ll kick off by explaining how to register Photojunction on a second computer…

Cheers, Nigel