The Junction


#1 of 437 Store Tips: Pricing Strategy

How to price your templates? Is pricing always the most interesting topic?

Undercut? Over the top? You’re a photographer, so you know how to charge ;)

Well I think there’s an argument for quite a few approaches so I’ll give you a few facts to help set your price.

- The mean sale in the Store has been about $37 US dollars.

- The median is $35 US dollars.

And there seem to be two sweet spots to get volume, $25 and $50.

Of course, there are exceptions, with some templates listed for $150 – $180. Maybe you don’t need to sell much to be happy at those prices?

Next tip.

Danny (the statistician)

PS. Please ask me the difference between mean and median ;)

 

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View Comments to “#1 of 437 Store Tips: Pricing Strategy”

  1. okay Danny – how could the median be $35 if you have ones going for $150? isn't median the number in the exact middle? Mean is the average calculated by taking the sum, divided by the number of entries – no?

  2. PJ_Danny says:

    A chance to show off!

    Mean = “total sales” / “# of sales”

    Means can be susceptible to outliers, like the $180 templates ;-)

    Median = sort the sales in ascending order, pick the 'middle' number.

    Two slightly different ways of looking at data.

    HTH
    Danny

  3. PJ_Danny says:

    A chance to show off!

    Mean = “total sales” / “# of sales”

    Means can be susceptible to outliers, like the $180 templates ;-)

    Median = sort the sales in ascending order, pick the 'middle' number.

    Two slightly different ways of looking at data.

    HTH
    Danny

  4. [...] Here’s a post about how it works and a series of store tips. [...]

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