These are all valid reasons not to pre-design:

It takes time … time you may not have.
It might be the wrong album … oops.
They may not like it …
They may not want one …

At Moda Fotografica we measure our success by the emotional responses of our clients.

A pre-planned album lets us take control of the telling of the story and direct the clients perception of what they have (their wedding photography) before those perceptions are clouded by the fear of spending money, and any self deprecation.

Hugs, Johannes

There’s another reason why not to pre-design: your software isn’t nimble enough to do the edits (there’ll always be some). No prizes for guessing what I use.