Danny and Stephen say this was a very regular dialogue at WPPI and FOCUS…
I love it. How much?
It’s free.
You mean I get a free trial?
No, it’s free.
Yeah, but that’s just the Lite version, right?
No – honestly – it’s free.
OK, but only to Queensberry clients?
No, we decided to make it free to everyone.
So… why? What’s the catch?
Well, we’re building a community around the software… and we want you on our mailing list. Plus there is a charge if you want one-on-one support. And one day we might offer you other stuff that’s not free.
But if I never spend a dollar with you it’s free?
That’s right. The reality is we’re doing it anyway. Queensberry needs free software for its own clients, and like it or not, many of them use multiple vendors. We’re helping them solve their real world problems.
Cheers, Ian
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