March 2nd, 2009 in Danny and Stephen say this was a very regular dialogue at WPPI and FOCUS…
I love it. How much?
It’s free.
You mean I get a free trial?
No, it’s free.
Yeah, but that’s just the Lite version, right?
No – honestly – it’s free.
OK, but only to Queensberry clients?
We decided to make it free to everyone.
So… why? What’s the catch?
Well, we’re building a community around the software… and we want you on our mailing list. Plus there is a charge if you want one-on-one support. And one day we might offer you other stuff that’s not free.
But if I never spend a dollar with you it’s free?
That’s right. The reality is we’re doing it anyway. Queensberry needs free software for its own clients, and like it or not, many of them use multiple vendors. We’re helping them solve their real world problems.
Cheers, Ian
People who like this post would also like:
None Found
I tested PJ last year and found it to be the best tool available for the job. Unfortunately, I was unable to afford the product based on my lack of income for my fledgling studio. I came back this year just to check things out. The memory of how cool the product was just wouldn’t let me stay away.
This new marketing idea you have adopted is the only thing that I can think of that would upstage your fantastic product. GREAT idea. For me, it’s the best news since I found you last year. Wonderful. I am very excited to be a part of PJ and I am looking forward to a great year. Thank you for believing in yourselves enough to take this leap of faith. Wow. You guys are the best!
We appreciate the kind words – thank you Bill. – Ian
[...] conversation reminded me of a post Ian wrote about this time last year titled, “F.r.e.e“. In light of this morning’s conversation, I thought I’d resurrect part of it [...]
[...] Design professional quality albums and photo books “quick as…” and free. [...]
[...] For more about why we’re f.r.e.e. click here. [...]
This software is just perfect.I have been using it for a couple of years and it's getting better and better.Thank you guys. Peter from Eye To Eye Photography
Thanks for the kind words, Peter