5 important tips on presenting album designs to clients

I’m writing a series of posts on album design on Queensberry Connects (here’s the first). Here are some quick tips, mainly PJ-related, that are important no matter what albums you’re selling.

1 Do your homework first – interrogate your clients well.

2 Organise your images – put everything in a good place where you can find it easily (eg image collections).

3 Pre-plan options – Use the Duplicate album tool (label each one distinctly) or create ‘alternative’ layouts in the main album.

4 Exceed their expectations – blow them out of the water! (Be inventive with size, layout, and content, and be generous with the pages and images.)

5 Have examples – to overcome their  fear of the unknown (remember they can’t see the real album). Your sample albums and the QBY swatch book are good starting points.

6 When you see the couple after the wedding present a powerful, pre-designed album enhanced with the right music, made using the slideshow function in PJ Remix.

I lied about 5 tips - #6 was a bonus for reading this post.

Take care, Johannes

PS   Here’s Tip 7 – Most important? Don’t be so impressed by your own design that you forget to observe and respond to your clients’ reactions to what they are seeing.

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