May 30th, 2008 in I recently spoke at seminar in Christchurch for the NZIPP. The other speaker, Bruce Gabites talked about measuring where your leads come from.
TomK mentioned the same, very relevant, issue (hey, wanna write for this blog 
– thank you for your input).
In times of economic instability it highlights the importance of knowing where your leads / bookings come from. You’ll be able to react to and encourage the successful channels.
A starting point. Word of mouth, Magazine, Bridal Fair, Web, Venue Referrals…
A slightly, temporarily mercenarily-minded,
Danny
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