April 11th, 2008 in Hi All
At the end of our fiscal year and a round of trade shows it’s a good time to reflect on progress.
This year with the release of Remix we’ve seen the most successful sales at trade shows for both clients and vendors, but we’re ambitious folk with big plans. So with another year’s data and maybe a little wiser for the experience we’ll reset the sights and carry on.
I encourage you to do the same. We’re big on stats at PJ HQ, we want to know our clients and what they’re like.
A few questions you might want to consider while pondering the business stuff:
Where did my clients come from (bridal fairs, print advertising, client referral, web, venue referral)?
What package is selling the best? Should I shift a price point?
Am I profitable (enough)? Have my operating costs changed?
What % of my turnover is from albums? Reprints? Other categories?
Developing a list of questions and answering them every quarter will help give you a sense of perspective…
Cheers
Danny
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