September 25th, 2009 in Noticed by Nigel Hicks
Click image to watch on YouTube.
Kodak reckons they’d say, “Keep me, protect me, share me”. We agree.
Live forever.
Cheers, Nigel
February 13th, 2009 in Photography & Design by Johannes van Kan
I read Ian’s post on the Kodak Carousel and immediately wanted to put my hand up …. (a sling back to the days of discipline at a Catholic school).
I’m probably stating the obvious but I felt the message was SO important that it deserved emphasising. Yes, I understand the business side of the message but there was this other thing that became important too.
The post has a video clip from Mad Men, a sublime tv program about an advertising agency in the States in the 60′s.
It’s about the launch of the Carousel …. Forgetting the wonderfully clever pitch, the ability to turn an electromechanical device that shows projected images into a vehicle for nostalgia and emotional engagement is incredibly potent.
What if you were able to do this with a photographic album? Not as far fetched as it may sound.
The album is not just a clever place to put your wedding photos, it is an archive of memories, it is an emotional and meaningful story of two lives. It is the creative impression of a meeting of families over a single day. It is the unfolding of a story. It shows the meaning and celebration of a relationship. It is not a book of pictures. It is a book of recollection memories and feelings.
Certainly this is the thing that gives it its greatest meaning and value!
Would I pay more for one of these than a book of landscapes … Hell Yeah!
So the value is not in the cost of the materials, it is in how it makes you feel!
It’s not a wheel, it’s a carousel.
Best wishes, Johannes
This clip is from Mad Men, the US TV series about ’60s-era Madison Ave ad-men. The guys are planning the launch of the Kodak Carousel. Watch ‘em weep.
It’s not the about the technology, it’s not about “new”, it’s about… what drives your business.
Cheers, Ian
December 23rd, 2008 in Inspiration by Ian Baugh
Heather remembers the first time we saw this video of the Pogues‘ Fairy Tale of New York: Christmas 1987. She was sitting in a cane and burnt red suede wishbone rocking chair she’d made herself – not sitting in it, sitting on the very edge of it, transfixed by the music and the video – the wrenching sadness and the lilt and love of the song. We already knew the Pogues, having thrashed Rum, Sodomy and The Lash (yeah, sounds dodgy, but listen to it) for a couple of years. Every time we think of Shane MacGowan we hope he’s OK. He’s given us some magic hours.
All the very best for the holidays from Ian and Heather
PS I haven’t thought of that cane chair for years. Heather can’t remember what happened to it. But she also remember jigging on the edge of it watching Australia win the America’s Cup in 1983.
PPS I don’t think we’ve seen this video since 1987. Thank you YouTube and the times we live in.
Is this a marketing lesson or a metaphor for what you offer your clients?
I saw it on brandstory.
Cheers, Ian
I see the 60s in B&W now, and this video looks like the 70s in sepia. Actually it’s The Eastern, a Lyttleton NZ band currently playing in Seattle, photographed by Johannes van Kan. If I were you I’d put on the headphones, click through to Youtube and watch in “high quality”.
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