I read Ian’s post on the Kodak Carousel and immediately wanted to put my hand up …. (a sling back to the days of discipline at a Catholic school).

I’m probably stating the obvious but I felt the message was SO important that it deserved emphasising.  Yes, I understand the business side of the message but there was this other thing that became important too.

The post has a video clip from Mad Men, a sublime tv program about an advertising agency in the States in the 60’s.

It’s about the launch of the Carousel …. Forgetting the wonderfully clever pitch, the ability to turn an electromechanical device that shows projected images into a vehicle for nostalgia and emotional engagement is incredibly potent.

What if you were able to do this with a photographic album?  Not as far fetched as it may sound.

The album is not just a clever place to put your wedding photos, it is an archive of memories, it is an emotional and meaningful story of two lives.  It is the creative impression of a meeting of families over a single day.  It is the unfolding of a story. It shows the meaning and celebration  of a relationship.  It is not a book of pictures. It is a book of recollection memories and feelings.

Certainly this is the thing that gives it its greatest meaning and value!

Would I pay more for one of these than a book of landscapes … Hell Yeah!

So the value is not in the cost of the materials, it is in how it makes you feel!

It’s not a wheel, it’s a carousel.

Best wishes, Johannes

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