October 1st, 2009 in While talking to photographers in the UK, I realised that what I really wanted to get across, was a simple but important message.
The album is for the clients. Our part is to gather collateral and write a story for them.
Here’s the tip: Step back from the design and pause deliberately… Then start with the idea that this album is not a showpiece for you, the photographer, but is a story for the bride and groom.
We can apply our own ‘signature’ to the imagery, but they own the love and the history that we’re writing the story about.
We are the story tellers, and it’s our sensitivity to them that makes it (the story) so precious.
It’s their story. Not ours.
Peace
Johannes
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