Queensberry Connects


Posts Tagged ‘Relationship’

I watched a video on DWF by Jesh de Rox (“Client Connections”).

Everybody loves Jesh, and “Jesh loves everybody” … Actually there are probably a few photographers who don’t “love Jesh” because they don’t know him … Possibly fairer to say, ‘To know him is to be loved by him” … and we all know that love works best as a two way street.

He talked about getting couples to show their love to you, the photographer.

You cannot do it without trust.

And you cannot do it without first giving them some love of your own. How profoundly simple but true!

Johannes

 

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  • I posted the other day about this being a great time to consider whether any of your business policies and touch points aggravate your customers, and if so fix them. I included a PS saying we know we’re not perfect, and “if you reckon this is the pot calling the kettle black, please leave a comment or email us”.

    I was glad I did because Mark went to some trouble to leave a lengthy comment detailing his frustration with us. My point here is not so much to talk about his particular issues (we’ve been in touch, of course, and we  pretty much have to take what he says on the chin, and fix the underlying causes where we can).

    What’s really important here is how strongly your (our) clients feel about you (us). Mark likes us (“everyone I deal with at Queensberry is lovely”) but we’re annoying the hell out of him. For me this just rubs in the lesson:

    These “aggravation points” can be relationship killers.

    Until your customers believe you’re on their side, you’re going nowhere.

      Sorry Mark, I hope we can win back your good will.

      Ian

       

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      Who are those people … the ones staring back at you thinking, ‘What does he/she want us to do?’

      More importantly, how do they see the unfolding of their day? Is it a fairy tale? Is it some kind of weird reality show? Is it a ‘performance’? Is it the beginning of something amazing? Is it a huge party? Is it something their mother planned?

      Is it theirs? That’s the thing. We, as the image makers, also become the storytellers.  We create the vocabulary for describing the unfolding of the day. If we don’t photograph something, will it still be remembered in ten years time? We don’t own the story. We are gathering the information of the day to give back to its owners.

      We owe it to the people who have asked us to photograph their wedding to understand something about their vision of the day.

      This question alone is not enough. We also need to ask them about themselves and how they express their relationship. We need to listen.

      At Moda Fotografica we show genuine interest in the events of the day and do our best to avoid family politicking .

      Stranger in the viewfinder by Johannes van Kan
      Stranger in the viewfinder. Image by Johannes van Kan

      A stranger is a person you don’t know.

      Turning the Bride and Groom into your best friends (for a day) takes the strangers out of the photograph.

      It stops you from being the enemy (the person hired to shoot them) and changes the dynamic of the photography into something more personal and meaningful.

      How you make friends is up to you.

      How you keep them is by telling their story in the best way possible.

      Best wishes, Johannes

       

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