March 7th, 2009 in Further to Nigel … Imagine that due to cutbacks and rationalisation only orange and brown m&m’s were available.
Imagine, then, you created a range of multicoloured ones (by passing them through your unique m&m random colorising filter, available in CS4 only). But you made yours more expensive … and you put them in a fabulous box that emphasised the difference.
Nigel would buy them. But would you still be in business after three months? Would the answer depend at least in part on the box?
What I’m hearing is almost a homogenisation of photographer’s outputs and products as they duck for safety from the “falling sky“.
This creates a greater opportunity to stand out by being dishomogenous, somehow unique and therefore of greater value.
If the m&m’s were photographs, and the package they came in was an album, how important would the package be to the acceptance of a higher fee for a unique product? Just a question.
Hugs, Johannes
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