September 17th, 2007 in Remember when getting an email was exciting? Those were the days! I used to spend a lot of time on email newsletters. I enjoyed writing them. People seemed to enjoy reading them. But that was then…
Spam aside, we get so much email now that if we don’t read the stuff in our inbox immediately, we probably never will. For sure, if you want MY attention, email no longer cuts it. In other words:
1. Our messages need to be there when you’re ready to read them.
2. We need to earn your attention (entertaining, authentic, authoritative, relevant).
So this is the start of something new. In future our messages will be available where, when and how you need them: via podcasts, video, blogs, RSS feeds, emails (yep!) and of course our websites.
We don’t expect you to jump for joy about a corporate communication, but I promise we’ll work hard to “earn your attention” as well. For now I’m grateful that you’ve read this far!
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