
Unlike other suppliers or vendors involved in your couple’s wedding day, you’ve got a lot more to care about than simply turning up and doing your job.
This wedding by Jerry Tomko is a great example of how understanding the couple’s “big picture” for the day is integral to the success of the photography.

Jerry’s clients, Shauna and Tim, married in Philli last year and chose three locations for their bridal photography. The challenge for Jerry was that they wanted all the photography completed between the ceremony and reception, and to be back at the pre-reception cocktails with an hour to spare before the reception dinner.
To Shauna and Tim, being present to mingle with guests before the reception was just as important as the photography – so Jerry worked with the couple to ensure neither was compromised.
Jerry’s story reminded me of a post Johannes wrote about the importance of having a Plan B.

For this wedding, Jerry’s planning wasn’t so much about contingency as it was about accommodating other important aspects of the day. He says it’s vital to find out what’s MOST important to the couple, and plan the photography to accommodate those things.
He says, “When couples come in for a meeting I show them my ‘wow’ stuff. I tell them that if they want to book me, they’ll be booking me because of what I’m showing them, and explain the sort of timeframe we’d need to achieve that.
“That conversation gives me the opportunity to address any issues I see with the time they’ve allocated for photography, early in the process.”

Jerry usually asks his clients for 60-90 minutes, and suggests a timeline that includes finer details like travel time, which often they haven’t factored in.
“In order to stand out you have to show you care. Care about their wedding, care about them, so they’re not rushed, care about what else is important to them during the day, and care about the end product.”
Cheers, Nigel
To view a slideshow of Shauna and Tim’s wedding album click here.
People who like this post would also like:
Commercialising something you love: Jerry Tomko interview
Good vs great wedding photos
Remember your first time?