Queensberry Connects


Johannes van Kan

I am a photographer, poet, and once was a traveller .... until I set up a photographic studio which somehow, almost magically sucked up any traveling funds and time. I am married to the lovely Jo Grams (also a photographer) and in June I officially became the father of Ida Valentina. People warned me that everything would change. It has. Ida has taken over from the studio as the magical time and money sucker (just kidding).

http://jvk.modafotografica.co.nz/

Johannes's Archive


Every Saturday we wake up to a new wedding … well I wish it was every Saturday.

Every time I know that I must do my best.

That is what my clients expect and what I would expect also.

How do you make each day your best?

I started writing this thinking that there was an answer. There is, but it is personal to each photographer.

Having great assistants makes the best more achievable.

Do your homework, have a safety net, have the skills to stay out of danger, underpromise and always overdeliver.

Be stimulated by your work and by your clients.

Have fun.

There was a time when I would have told people the real answer was, ‘Drink more coffee and eat more chocolate.’ It worked for me. In truth it was a front for the excitement of shooting a wedding, ‘being in the zone’.

An undeniable truth is, ‘Look after yourself’ in body and mind.

Some days it’s harder to turn it on than others, but as professionals that is what is expected … your absolute best, and nothing less.

Cheers
Johannes

 

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    There are many types of photographers out there … some have a procedure and others fly by the seat of their pants. Neither of them admits to it.

    Who you gonna call?

    For a prospective bride the outlook isn’t good. Does she choose “Same old…” or “There are good days and there are bad days…”?

    Whoa! the bride wants results and wants them to be unique!

    This is where the trust comes into it … Trust means so many things but in the end it is about getting results.

    Cheers, Johannes

     

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  • When a bride comes to you and says, “Can you make me look slimmer on my wedding day?” we say “Yes”.

    We say “Yes… but we need to work on this together.”

    Often the dream comes with an expectation. Anything that is not ideal will somehow miraculously correct itself on the day … or at least we, as the recorders of the day, will create the truth that they, the happy couple, hoped for.

    So when the bride says, “I want to look thinner on my wedding day” we tell them they need to help us out. (Sometimes this is the not so subtle difference between our roles as dream keepers and miracle workers – Photoshop jockeys).

    We say to them that they need to “think thin” in the build up to their day. We say they need to have the right dressmaker making the right dress for them. We say that we will help them stand in ways that look great, but we never promise them that the magic of Photoshop will be the answer to their prayers.

    We want them to be a part of the process and make the effort to get it right. It certainly makes our job more realistic.

    Cheers

    Johannes

     

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  • The other day we received an invoice from Queensberry and my wife (the fabulous Jo Grams) exclaimed, ‘Crikey!’ (she’s Australian). It was a lot of money for an album! Too much?

    We talked about it and came to the conclusion that we were getting what we were paying for. We want to give our clients the best we can deliver. This means many things, not the least of which is getting them the best albums we can. We could reduce our personal costs by using less expensive covers, mounting systems, and not getting the full colour service, BUT would the outcome still fit into the requirement of giving our clients our best?

    We could reduce our expectations by saying that we want to give our clients the best average quality work that we can, reducing our costs and quality to save money. Or we could charge accordingly and educate our clients on the benefits of what we are giving them.

    This is what we do! We pay for what we get, and we charge for what we give.

    Cheers, Johannes

     

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  • .. that you are selling to?

    I read Ian’s post yesterday and thought he had some really good points, but I wanted to add to the discussion by drilling down another layer to ask, “Who is the man you are selling to?”

    Here are a few possibilities and I am sure you are easily able to add more (so feel free to contribute your thoughts):

    1 The besot – hopelessly in love and a cinch for a big album.

    2 The control freak – Needs to believe that they have choices. The choices empower them and allow them to “own the outcome”.

    3 The accountant – The value of the album is a number: that value equates to a certain number of goats – change his perception from quantity to quality and from photographic prints to individually artworked imagery.

    4 The practical guy – Needs to understand that the album is not to just show off to friends now but is a reminder to future generations of his own family.

    5 The “I don’t get what all the fuss is about” guy – needs to understand that the album is not for him but is what will make his true love happy.

    6 Creative guy – needs enough rope to feel part of the creative process but not too much to hang anybody.

    7 The tight arse – needs to understand the value of the love of his partner.

    8 Hopeless romantic – as much feeling as possible will get you a long way.

    9 The disinterested guy – needs to shift responsibility to someone who does care, or just agree to let you do your job.

    10 The equal partner – let them choose some images at the beginning then leave you to the design because otherwise it could take forever being diplomatic but willful.

    11 The guy with a job they didn’t want – relieve them of responsibilities so that they can focus on the things that matter to them while you create their album.

    12 The DIY guy (often designs websites from home) – needs to understand why you are the best person for the job, and what it is that you bring to creating the album that is beyond the scope of mere mortals.

    13 The closet scrapbooker – will always want to change and add things -especially important to make sure you charge for changes.

    Each of these people will need their own handling. Who ever said that all men were created equal obviously never designed an album for one.

    Cheers, Johannes

    Good grief, I’m a closet scrapbooker! – Ed

     

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  • You, the photographer, are entrusted with telling the story of a couple’s day … not any old day … it’s the BIG one.

    The bride and groom

    They want it told with beauty and creativity. They chose you because they saw your work and figured that you would be the best person to tell their story. Or was it that they fell in love with your prices, and assumed that all photographers were equal (except for pricing)?

    Ultimately we are telling a story … we need to know whether we are the authors or the observers, and apply those principles to our album designs. BUT then in spite of all of our creativity and hard work THEY want to change our creation! How dare they!

    We were employed as the trusted story teller … so what happened to trust! The truth is we were possibly employed as an image maker over being the story teller. You own the images, because they are your vision, but in truth the story is theirs.

    If we do our homework right we know this from the beginning. We remind ourselves that the story being told is theirs, and we try to build the trust that lets us tell it our way. But every now and then we need to concede that, in 10 years time this story is what paid for a new camera for us: for them, the bride and groom, it is a memory of something big that happened long enough ago to be easily forgotten, if it were not for the story in their album. For that reason the story is truly theirs.

    Cheers, Johannes

     

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    Last week I was a judge for the Australian Professional Photography Awards at PMA in Melbourne.

    This was an honour I shared with the lovely Jo Grams, Jerry Ghionis, Jackie Chan, Yervant and other luminaries.

    Several things became apparent:

    1) Some authors treated the album as a set of individual prints, mixing black and whites with colours, verticals with horizontals, with blatant disregard for the influence of those images on each other.

    2) Some authors were hypnotised by the ability to apply a filter to create a look … This did not, however, work so well on the judges, who were looking for quality imagery, design, and storytelling.

    3) Ever read a book where things got overly complicated and you just lost interest? This was another problem we encountered.

    4) Sometimes the classic story was simply too long. The judging criteria allowed for up to 50 pages … 50 is great for the bride and groom, but for the judges it was easy to lose interest when points 1, 2, and 3 were in play.

    If I was to advise anybody on entering albums for awards, my advice would be:

    Impress the judges with your keen eye before your photoshop skills.

    Impress them with your concise rendition of the story.

    Avoid padding.

    Be clear in your mind on what the story that you are telling might be.

    Show the love, happiness and joy of the fabulous day.

    Create a treasure not a billboard.

    Had you done all of these things you would have had my vote.

    Cheers

    Johannes

     

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  • I had the privilege of being the photographer when Queensberry’s pinup boy/metrosexual, Nigel, tied the knot with Kayla a few months ago, and I learnt a lesson.

    Pretty much at the beginning of the day I unintentionally upset the bride’s parents. They had organised that I would shoot photographs outside their neighbour’s property. I took half a dozen images and ticked the box for family pics at home.

    But I also wanted to do a quick family photograph in their own garden, in a spot that from my point of view, between rain showers, would do the job well.

    The bride’s mother was able to conceal, through good manners, her horror at my photographing in their unweeded garden, but managed to mention it to some of the guests as a potential photographic catastrophe.

    I regret not realising her concern at the time so that I could put her mind at ease and nip any damage in the bud. Too late I was. The opinions had been expressed.

    The lesson is about heightened awareness. Sometimes people are so polite.

    Cheers, Johannes

     

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  • I recently held a small workshop in the UK at the studio of Zoe Richards just out of Liverpool.

    It was intimate (there were only nine of us).

    We discussed album design and particularly spoke about the Musée. One of the ideas of that album is to create a feeling of intimacy.

    The resounding lesson from our discussion was about that and simplicity. Too often people cram images into albums to the point where there is no room to rest your eyes. The Musée design uses space to reinforce the luxury and quality feel of the product. There is something exciting about an intimate moment in a cupboard but it does not really compare to a moment of intimacy out in an open space.

    What I am trying to say is that cupboard sex is not the stuff of long term relationships, and that building intimacy into your designs creates longevity. Even though busy designs might suggest a sense of energy they seldom create a sense of occasion and have less impact than fewer but stronger images.

     

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  • New Research indicates that older people are indeed wise, both in knowing how to deal with conflicts between people and in accepting life’s uncertainties. This is called social wisdom.

    - recognising that values differ among people,

    - accepting that uncertainties are in fact a certainty,

    - accepting that things change over time,

    - and acknowledging others’ points of view.

    This is different to knowing stuff about technologies.

    As technology becomes the new playground the rules are the same but they execute differently.

    As photographers who ran successful businesses become last year’s model they are easily discarded by a new generation of ‘hip’. To survive, do the men start shaving their heads, growing small goatlike beards, colouring their wardrobe black and wearing sunglasses inside? Do the women colour their hair more frequently, use loud nail-polish and wear more layered clothing?

    These become obvious markers of people trying to keep up with another generation. Because all of these things are obvious ‘disguises’ for agedness it is possible that they do little to generate a sense of trust.

    It’s true that clients make judgements on appearance … we all do …

    Experience used to count for so much, as did social wisdom. It should matter more …

    It used to be that being in business for 30 or 40 years meant that you were good at what you do and that you had probably made all of the mistakes you were going to.

    Now it means ‘been around too long and potentially boring’.

    It is our job to stay fresh, move with the times and make our experience matter.

    This is not about always owning the latest filters but about not resting on the laurels of our pasts.

    Espousing our social wisdom without ever using the expression “in my day” creates a unique point of difference.

    Applying that experience to the new understanding of image ownership puts you ahead of a vibrant new kid on the block with lots of thoughts but no idea.

    As you get older the only real ‘hip’ upgrade happens in a hospital under anaesthetic…. so it comes down to using your social wisdom to keep ahead of the play.

    Cheers, Johannes

     

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