Queensberry Connects


Ian Baugh

Ian graduated with an arts degree too long ago to remember (OK, the early '70s), then worked in secondary teaching and small boat design and construction, including a foreign aid project in the Solomon Is. He developed Queensberry with his wife, Heather, who founded the company in the early '70s. Ian is a Director is of Queensberry and Photojunction and focuses on marketing and strategic planning. His wealth of industry knowledge is the result of over 25 years talking with Queensberry's clients.

http://www.queensberry.com/

Ian's Archive

Well we capped off a successful trade show in Las Vegas by going to the WPPI awards to see Johannes van Kan win the wedding album competition (for a single photographer). Johannes was at home in New Zealand with his lovely wife Jo and “Hurricane Ida”, so Heather grabbed the trophy for him and I took this photo on my iPhone.

Everyone loved Johannes’ imagery and we had a constant stream to the Queensberry stand to check it out (lots of people recognised the Musée album he displayed it in).

Thanks a million to everyone who came to see us. The team caught up with a heap of old friends and made lots of new ones. We’re full of gratitude to you all and especially to the photographers whose work stars in our albums and makes them look even tastier.

I know our FOCUS team in the UK, who had a terrific show, feel just the same. Thank you all.

Cheers, Ian

PS We’re looking forward to getting home to God’s Own. And we’re quite proud of our packing.
;)

 

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  • Queensberry Connects is about the photography, technology, business and relationship skills you need to run a successful wedding and portrait studio. Album marketing and album design are our primary focus but we'll cover anything it takes to succeed in this business. We hope our posts will sometimes amuse you, sometimes inspire you, but always offer something to think about. And we're all busy, so we try to keep it brief. Click here for some suggestions to get you started.

    Like many good things Musée begins with a story.

    In fact it begins with three stories, and the real magic is how they weave together…

    The first begins several years ago with a traveller on a bus in Spain, who strikes up a conversation with the woman sitting next to him. They like each other enough to introduce themselves.

    He’s a wedding photographer from the far side of the world, in Spain on a scholarship.

    She’s a paper conservator living in England, home to visit her family in Barcelona – and as it turns out, later, in love.

    The photographer and the conservator like each other enough to swap email addresses … and that’s it.

    Until one day five years later the photographer gets an email.

    Virginia is to marry Richard, her Irish lover, in the Salo de Cent in Barcelona, and she wants him to photograph the event.

    Every fibre in the photographer’s being wants to do this. The serendipity, the connection, Spain, the opportunity to shoot in a magnificent space.

    He and his wife Jo travel to Barcelona, shoot the wedding, assemble a magical collection of images … and the photographer wonders what to do with them.

    §

    But Johannes is not just an artist and storyteller, he’s also competitive. How to create something original to do justice to the Barcelona images is one thing, but another challenge is gnawing at him…

    For the last two years he’s won the New Zealand Wedding Album of the Year award, and he wants to win again. He knows how good his colleagues are … he knows he’ll use Virginia and Richard’s Barcelona images … but … is that enough?

    He picks up the phone and calls a friend.

    Can you make me a very special album, he asks her?

    I want something small and jewel-like, he says. I want it to feel precious and intimate, like the memories it contains. He cups his hands as he speaks … not that she can see … like those photos of the father holding his newborn.

    I want it to be of leather. I want it to have that feeling of authority that the family Bible has.

    I’d like it if the leather had laughter lines, like an old couch, as if it had absorbed the wisdom and memories and conversations of the people who had sat in it…

    Is that possible?

    §

    Conversations like this can be very awkward because they can so easily lead nowhere…

    You’re not a sole craftsman, you’re creative director … so many demands. How much can you give to other people’s dreams? Do you really understand what’s in the other person’s head? Will they like what evolves in yours?

    Can you even get the materials to realise their ideas?

    But in this case Heather knew exactly what she would do.

    She was already dreaming of a new album.

    Strange perhaps that people can dream of albums, but really, no stranger than people who dream of wedding photography.

    For years Queensberry had been building a system for designing beautiful custom albums, but now she wanted to do something that took her to a new level, something that took her back to her artisan roots.

    She and her design team were already at work on a concept.

    In fact Johannes’ album sounded like their album … and how fortunate to have his photographs for it.

    She even had the brown vegetable tanned leathers in the studio. She’d bought them for her dream, but she knew they would age to fulfil his.

    With a feeling of certainty she made the book and sent it to him just in time for the judging.

    I saw it just before it shipped, and I was much less certain than Heather. Not because of the book – I thought the photography and the setting and the binding were beautiful – but because I did not know whether this was Johannes’ dream…

    §

    But he loved it. He won.

    He photographed the album, unfolding the elements to get to those intimate pages and the memories they will keep for generations. Then he made a slide show and set it to a song I thought was perfect.

    We showed it to a few audiences, who loved it, and the tactile experience of the actual album, and I could tell Heather it was a success.

    Virginia loved it too. Of course she did. She loved the images, but art and paper are her profession, as they are Richard’s – they’re both conservators, he at the Victoria and Albert, she at the National Maritime Museum at Greenwich – and she adored how they were presented.

    §

    The postscript is another story, and as I write I don’t know how it ends…

    Gino, one of our account managers, was talking to a Manhattan photographer whose work we’d featured on our new website.

    You know my clients, he said. They want the very best, and they can afford it. I need something very special for them. What can you do?

    When Gino called Heather about the conversation she was in the process of designing a second album, black this time. She wanted to fill it with beautiful black and white photography and she felt she’d found the perfect images … In fact she had the Manhattan photographer’s images on her screen when Gino called.

    It was such serendipity that she called me in disbelief.

    She doesn’t know whether Christian will like the album yet because he hasn’t seen it … but we think it looks stunning, and we hope he will.

    Best wishes, Ian

    You can see Queensberry’s Musée albums pre-release at WPPI and FOCUS.

    Please email me if you’d like us to advise when we release Musée on line.

     

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  • Those who know me know I think Seth Godin is the bee’s knees. He’s just been interviewed on the DWF Blog talking about wedding photography.

    Plenty to think about – do read it!

    “When everyone has a camera, and everyone thinks they are a photographic artist, it’s clear that access to the device is not a scarce resource. If that’s all you’ve got, I’m not going to pay you. The art isn’t in the taking of the picture.”

    Cheers, Ian

     

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  • We regret to advise that due to a line break outside our control our secure websites and email are down.

    That means you can’t access your Queensberry account, Queensberry’s and Photojunction’s registration systems aren’t working and we cannot access your email. Your email should have been received but we can’t get to it: to avoid confusion please don’t resend it unless you don’t hear from us within normal service times once we’re back online.

    It could be 24 hours before we’re back up.

    Our apologies for the inconvenience. When we get more news we’ll post it here.

     

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  • “I’m going to interview Simon Whitten while I’m in the UK,” I said to Heather, “Short story – what springs to mind?”

    “Stately homes … panoramic images … simple, classic album designs,” she said.

    Simon has established a solid business at the very top of the UK wedding market, and what struck me about our conversation was his confidence and clarity in talking about it.

    To succeed in this business requires a lot more than photographic passion and skills. You need a clear understanding of your market position, your clientele and where they come from, your brand and how you project it.

    The low end of the market is always there, and always has been, he says, but it’s irrelevant. His challenges come from mid-range competitors.

    In our conversation he talks about all this, the history of his studio, how he responded to the recession last year, and why timeless design is so important.

    He stresses the importance of his website, so be sure to check that out too.

    You might also like to take a look at the albums from Simon that we’ve featured on our consumer blog.

    Click here to listen to my interview with Simon. (51 mins)

    As they say, success leaves clues…

    Cheers, Ian

     

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  • Yesterday Nigel showed me this on Jayson Kingsbeer’s website:

    “My packages are simple and easy to understand, and as an added bonus I will also offer a free engagement shoot even if you do not decide to book your wedding with us.”

    Jayson is New Zealand’s youngest professional photographer, but I reckon he has something to teach us, starting with the terrific air of confidence he projects with that offer!

    His packages are … cheap … but how do you tell a 15-year-old he’s underselling himself?

    He has a Flickr feed.

    He has 479 friends on Facebook (480 if he approves me).

    He has 1279 followers on Twitter (including me).

    He’s been on television.

    Read this interview for much more (it’s OK, they got his parent’s permission).

    I looked to see what he thought of Photojunction (“Makes designing wedding albums SOOOOOO much easier!”) and Queensberry (“Argh wish I could afford to use Queensberry!”).

    If you’re not a photographer on New Zealand’s East Coast, please do us both a favour and spread the word.

    Cheers, Ian

    PS About Jayson’s no obligation engagement shoot, by happenstance I came across this from Seth (who else?) about the hidden power of a gift “freely and gladly accepted” to create imbalance, and motion, and to change everything.

     

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    Cheers, Ian

    Click the image to see the spreadsheet full size.

     

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    Cheers, Ian

     

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  • Some people had an unexpected take on what I said in my recent email about being “generous” with clients.

    All I meant was that in an age where images are “free”, maybe you should ensure your clients get a lot of them – a lot more than an album-full! I also suggested that the better they bought the more generous you should be.

    What I didn’t explain was that I’d detail everything in my pricelist so that my bonuses, if you want to call them that, would add value to my “better” and “best” “packages”.

    Some people thought I was suggesting you look for ways you could SURPRISE your clients with your generosity.

    That wasn’t my intention but it’s an excellent idea. Although being generous isn’t something you think about, is it? It’s just something you do, or are.

    If you’re going to surprise people it needs to be real … not just over-delivering … not just trotting out the same thing for everyone, which they’ll soon learn to expect.

    It needs to be a reflection of both you and them.

    I’m writing this at the beach with four friends. If I wanted to impress them with a little surprise I wouldn’t buy them the same gift. I’d give them something that showed that I know them as individuals.

    Every successful gift demonstrates your insight into the person you’re giving to. That’s why books and music are so hard if you don’t know the person, and why your surprise bonus needs to be individual.

    Cheers, Ian

    PS Having said all that the chocolate dipped Magnum Classics I just brought back from the shops went down OK.

    PPS I don’t think I’d treat the high-res files as my generous surprise.

     

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