August 24th, 2010 in A huge crowd turned up last week to the first of our two-part webinar series focused on the most critical issue facing professional photographers: how to survive and thrive in today’s demanding market.
But plenty more people missed it and asked us to post a recording online.
So here’s part one: How to sell albums (and why)
Or click here to watch it full screen on our vimeo channel.
Ian (Director and co-founder), Stephen Baugh (Managing Director) and Jo Newman (UK Account Manager) answer some important questions…
What can my competitors teach me? How should I choose my sample albums? How could I double my sales per wedding? How could I offer cheap coverages without selling them? How could my “best” offer be too successful? Are the most successful photographers the best photographers? What do you mean, there are only two ways to compete?
Click here to view the takeaway notes to this webinar.
This week we follow on with part two of the series: How much do you need to charge? Details and registration here.
Cheers, Nigel
Here’s the link to Part 2 – Ed: http://vimeo.com/14777790
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