April 8th, 2010 in The measure of a photographer used to be how much you could charge for an 8×10″ print. At seminars it became the call that epitomised the lack of understanding, from some, of the need for skills other than the balls to charge like a wounded bull.
Things have changed and now the measure of a photographer is what they charge for being a photographer. People disguise this photographic fee in packages and bundles, and sometimes lose track of what it is they are selling.
It is an absolute truth that a 10×8 print holds much less value now because of the broader accessibility of the photographic medium.
It is now more important to distinguish ourselves without distancing ourselves from our clients.
The real commodity we are selling is our vision. From this vision comes creative opportunity. We package it up as a set of prints, an album, and/or a set of digital files.
In creating a Queensberry album we are packaging our vision as a story for the future. As a vessel for the story the Queensberry gives it permanence, presence and protection. These things are a worthy investment.
Cheers, Johannes
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