March 12th, 2010 in I was thinking about this the other day as I was driving back from a wedding out of town.
We need to try to find ways for our brides and grooms to commit to being photographed.
I have seen both extremes, one where the bride is expecting you to pull rabbits from hats because she paid you a lot of money to do your magic, and the other extreme where she almost dresses as a rabbit to make your life easier, and the magic more real.
One bride came to me telling me I had the job (of shooting her wedding) if I could make her look skinnier in the photographs … I said to her we could but I needed her help. I needed her to at least think skinny and do some work to get there. I needed her to have the right dress (and dressmaker). I said we would use the right lighting and would get her standing in complimentary ways. At no time did I mention The Skinny Filter in Photoshop.
This is all about investing in the outcome.
Many people do this already …
The real magic only happens when everybody (including the magician) believes. Walt Disney was particularly good at this.
People who like this post would also like:
