Agree with this – although our fear is that with all the photographers who are using Queensberry Albums the niche element of using QBY albums may become diluted.

There are many photographers who using QBY albums as a 'platinum-star-super-duluxe-top-package' option to their offering rather than using QBY albums across all their weddings. I think this is one of the big threats to the brand as the album IS available at different price points and peoples perceptions of the brand may therefore be in conflict.

Not long after we started up 6 years ago, I remember chatting with Jo about going down the route of only offering QBY albums. It was a big step for us. But, with hindsight, a hugely sensible one. I think the analogy which Jo used was something along the lines of you wouldn't expect a Rolls Royce dealership to start offering Ford cars as an alternative.

“Ah Sir, if you don't like our Rolls Royce, can I interest you in a Ford Mondeo?” (Apologies Jo if I've mis-quoted you, but I think you get the concept!)

I think in terms of brand preservation, it would be helpful if there were some kind of protection of the 'exclusive' nature of QBY – not just in terms of pricing (which will of course filter some) but that cannot stop somebody investing in one show album and saying that you can do a QBY album if you want to upgrade to it.

QBY is an important partner of ours and I don't know what the answer is as the two elements seem to be in conflict – increased brand recognition and client knowledge of the product along with the commercial realities of business driving QBY forward…

This post was mentioned on Twitter by ianbaugh: The inevitable outcome of the Shoot and Burn mentality where brides end up with files and nowhere to put them: http://bit.ly/dtaDiY...