December 16th, 2009 in 
We have discovered a new range of Photoshop plugins that allows us to put the soul (which we forgot to put in while shooting) back into our imagery.
Because these soulful images are our unique selling point, I can’t tell you where we found them.
With this set of plugins we are able to take a loveless bride and groom and turn them into passionate beings. We are able to take an indiscreet glance and turn it into the look of love. We are able to take monochromatic feelings and turn them into a fiercely burning fire … all with the help of some photoshop and a couple of plugins.
It’s not true! That’s the thing.
The most important thing in the imagery … the soul of the image … cannot be added later.
Where do you find the soul in the imagery … it lives in the people that populate your work. I cannot emphasise enough how important this is to the imagery we put into our albums. Emotion always wins over a dramatic landscape.
To create the emotion we nurture trust with our clients, and to get the soul (in its simplest form) we let the bride and groom focus on being together over being in front of our camera.
There is no easy answer and it certainly doesn’t exist in Photoshop as a filter. As much as technology plays a dominant role in the new age of wedding photography there is that thing which technology cannot ‘create’ and strangely it is the thing that is most important.
Best, Johannes
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