October 7th, 2009 in Queensberry Connects is about the photography, technology, business and relationship skills you need to run a successful wedding and portrait studio. Album marketing and album design are our primary focus but we'll cover anything it takes to succeed in this business. We hope our posts will sometimes amuse you, sometimes inspire you, but always offer something to think about. And we're all busy, so we try to keep it brief. Click here for some suggestions to get you started.
On my trip to the UK I had the opportunity to visit the studio of Alan and Jackie Rankine. Their work is aimed at a high end market. Their sales are substantial. They don’t aim to be the latest newest thing. They do work to stay current but they have cleverly understood the needs of their clients.
Their formula is simple and effective. Know your clients, produce consistently good work, back up your promise to perform with the quality of your presentation (including coffee and cake), always have something bigger and better for the client to buy, and have your studio in a castle.
They don’t chase the latest trends, and in fact just strive to do what they do better each time. I enjoyed meeting them and hope they prosper in their next season.
Cheers, Johannes
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