October 7th, 2009 in 
On my trip to the UK I had the opportunity to visit the studio of Alan and Jackie Rankine. Their work is aimed at a high end market. Their sales are substantial. They don’t aim to be the latest newest thing. They do work to stay current but they have cleverly understood the needs of their clients.
Their formula is simple and effective. Know your clients, produce consistently good work, back up your promise to perform with the quality of your presentation (including coffee and cake), always have something bigger and better for the client to buy, and have your studio in a castle.
They don’t chase the latest trends, and in fact just strive to do what they do better each time. I enjoyed meeting them and hope they prosper in their next season.
Cheers, Johannes
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