October 1st, 2009 in Queensberry Connects is about the photography, technology, business and relationship skills you need to run a successful wedding and portrait studio. Album marketing and album design are our primary focus but we'll cover anything it takes to succeed in this business. We hope our posts will sometimes amuse you, sometimes inspire you, but always offer something to think about. And we're all busy, so we try to keep it brief. Click here for some suggestions to get you started.
While talking to photographers in the UK, I realised that what I really wanted to get across, was a simple but important message.
The album is for the clients. Our part is to gather collateral and write a story for them.
Here’s the tip: Step back from the design and pause deliberately… Then start with the idea that this album is not a showpiece for you, the photographer, but is a story for the bride and groom.
We can apply our own ’signature’ to the imagery, but they own the love and the history that we’re writing the story about.
We are the story tellers, and it’s our sensitivity to them that makes it (the story) so precious.
It’s their story. Not ours.
Peace
Johannes
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