By: Albums to differentiate | Queensberry Connects

Albums to differentiate | Queensberry Connects — Thu, 27 Jan 2011 01:50:42 +0000

[...] Press books – I agree with everything you say. At Focus I had a great conversation with Danny who suggested that ‘everyone’ did digital, ie it was commonplace with suppliers but that Duos were the really unique albums. I agree. Aren’t QBY digital albums really just a fancier, more expensive press-book? Again, that’s not meant to be insulting, I’m just trying to add to the conversation. FWIW, I’ve stopped offering digital albums (other than mini copies) and will move to a Duo only offering for next season. No offence taken. I love our digital albums, and so do many of our clients. I believe ours are as good as they get and I don’t think either of us intends to belittle them. But as one of my favourite marketing books, Differentiate or Die, says, you can’t win on “quality”. On that basis Hyundai probably beats Alfa Romeo, but we all know it’s not that simple. Quality doesn’t differentiate. It’s necessary but not sufficient. [...]

By: Do you get it? « Queensberry Connects

Do you get it? « Queensberry Connects — Thu, 10 Dec 2009 04:38:03 +0000

[...] last post said that press books are great but they’re everywhere. “And that’s the [...]

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By: Albums to differentiate | Queensberry Connects

By: Do you get it? « Queensberry Connects