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The great m&m debate

March 7th, 2009 in Marketing by


6 Comments »

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Further to Nigel … Imagine that due to cutbacks and rationalisation only orange and brown m&m’s were available.

Imagine, then, you created a range of multicoloured ones (by passing them through your unique m&m random colorising filter, available in CS4 only). But you made yours more expensive … and you put them in a fabulous box that emphasised the difference.

Nigel would buy them. But would you still be in business after three months? Would the answer depend at least in part on the box?

What I’m hearing is almost a homogenisation of photographer’s outputs and products as they duck for safety from the “falling sky“.

This creates a greater opportunity to stand out by being dishomogenous, somehow unique and therefore of greater value.

If the m&m’s were photographs, and the package they came in was an album, how important would the package be to the acceptance of a higher fee for a unique product?  Just a question.

Hugs, Johannes

 

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    • elizabeth canto

      in my humble opinion…great packaging does not have to cost the earth!!
      photographers can offer a ‘unique’ product without making clients feel akward and uncomfortable for not wanting or not being able to pay exhobitant fees for said product.

      i guess its all down to perspective. What is considered a unique product can sometimes be seen as a common product by clients because all photographers they have seen are using the product or a variation of it anyway….

      so i think if we are looking to convince fellow photographers to go for the more expensive products being offered here, the flimsy and sometimes condescending arguments being offered here would really have to change and i think repackaged better to make a more ‘unique’ product

    • elizabeth canto

      in my humble opinion…great packaging does not have to cost the earth!!
      photographers can offer a ‘unique’ product without making clients feel akward and uncomfortable for not wanting or not being able to pay exhobitant fees for said product.

      i guess its all down to perspective. What is considered a unique product can sometimes be seen as a common product by clients because all photographers they have seen are using the product or a variation of it anyway….

      so i think if we are looking to convince fellow photographers to go for the more expensive products being offered here, the flimsy and sometimes condescending arguments being offered here would really have to change and i think repackaged better to make a more ‘unique’ product

    • http://www.queensberry.com/ Ian

      Thanks for your comments, Elizabeth. I’m sorry if you think our arguments are “flimsy or condescending”. FWIW this post and others like it are not about selling expensive products, but rather photographic services that by their nature need to be “expensive” if the photographer is to prosper. Or as QBY says, “We don’t sell albums, we help you sell photographs.” Having said that, I used to take a “cheap” QBY album with me to prove we make them. Exactly the same quality as our more expensive options, which most of our clients for some reason find easier to sell. Cheers, Ian

    • http://www.queensberry.com/ Ian

      Thanks for your comments, Elizabeth. I’m sorry if you think our arguments are “flimsy or condescending”. FWIW this post and others like it are not about selling expensive products, but rather photographic services that by their nature need to be “expensive” if the photographer is to prosper. Or as QBY says, “We don’t sell albums, we help you sell photographs.” Having said that, I used to take a “cheap” QBY album with me to prove we make them. Exactly the same quality as our more expensive options, which most of our clients for some reason find easier to sell. Cheers, Ian

    • http://www.modafotografica.co.nz Johannes van kan

      Hi Elizabeth
      As I said … it was just a question.
      As Ian said Queensberry offer a range of products to suit different price points
      To be unique it doesn’t need to be expensive … it could be pink.
      If you are able to somehow package your product (photography) in a unique way you are going to be be able to better stand out from the masses.
      If the packaging also added perceived value to your work there must be an advantage.
      And if you choose a Queensberry product to do it with then even better still.
      Yes this is obvious, but sometimes we forget and need a reminder.
      We welcome your questions and responses, its great to know that people care strongly enough to say so.
      I apologise if you found my words condescending as that never was the intention.
      Kind regards

      Johannes

    • http://www.modafotografica.co.nz Johannes van kan

      Hi Elizabeth
      As I said … it was just a question.
      As Ian said Queensberry offer a range of products to suit different price points
      To be unique it doesn’t need to be expensive … it could be pink.
      If you are able to somehow package your product (photography) in a unique way you are going to be be able to better stand out from the masses.
      If the packaging also added perceived value to your work there must be an advantage.
      And if you choose a Queensberry product to do it with then even better still.
      Yes this is obvious, but sometimes we forget and need a reminder.
      We welcome your questions and responses, its great to know that people care strongly enough to say so.
      I apologise if you found my words condescending as that never was the intention.
      Kind regards

      Johannes


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