March 27th, 2009 in 
The Gettysburg Address is 279 words. A blog makes one point per post, so surely we can do it in less. Here’s our style guide:
If we write 2-300 words maximum, ideally a hundred, maybe you’ll tolerate more from us occasionally. Images are good.
You should be able to get the main point in the first 2-3 lines and know from that whether you want (or need) to read on.
We should be brief and to the point, confident and authoritative, direct, good humoured and friendly. Short sentences. Never corporate! If you can’t read it aloud without feeling awkward, it’s not ready yet.
How are we doing?
Cheers, Ian
PS 110 words, including these.
People who like this post would also like:
