February 28th, 2009 in Before they invented pixels much of the stuff that we do in post production happened to the image as it was taken.
There used to be a vignette you could apply ‘on camera’, there were wonderful things that you could do using a softar filter.
There also was attention to detail. Details of composition, lighting, expression and, dare I use the word, posing.
We now shoot a ridiculous number of frames as we become more opportunist and somehow more reckless.
Certainly from this reckless/prolific behavior we get some true gems, but we often create more work than is necessary.
I just wanted to give a plug to doing it right in camera over fixing it in post production.
Know your light, know your composition, and start with well exposed images.
I am aware of a move to learning more about the craft of photography, and I fully support that as the new era of photography … another case of the latest ‘new thing’ being the old thing but better.
Why does it matter? It matters because it costs us … It costs us in time and quality to deal with these things in post production … Join the revolution! The revolution for photographs shot right in the first instance.
Cheers, Johannes
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