February 2nd, 2009 in I’ll be quick.
In a recent post, Ian said that a couple’s final buying decisions should generally be postponed until after the wedding because they’ll be more enthusiastic about their own photos rather than your samples.
As someone planning their own wedding right now, I agree! But let me clarify something.
Couples will be even more enthusiastic about their photo’s in the month or two directly after their wedding (as opposed to six months down the track). They’re still on an emotional high, and that honeymoon period can create some great opportunities for you… Why?
1 – They’re more likely to play an active part in post-production – get them to do what you need while they’re still ‘buzzing’ about their wedding – it’ll be easier (and quicker).
2 – They’re more likely to buy more – they’ll be less price sensitive.
3 – They’re more likely to talk – about you – especially if they’ve got an album to show people.
4 – Getting an album finished and the order placed means you get paid!
Honeymoons don’t last forever, so make the most of them while they do.
Cheers, Nigel
Come to think of it, Ian posted along similar lines last year…
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