January 15th, 2009 in In the ideal world (which is different to the world we actually live in) we would pre-plan all of our albums and our clients would love everything we do.
Pre-planning albums, to present when our clients collect their images, allows us to tell it the way we saw it. It allows us to influence the design more than if we leave it until after the clients have chosen.
It increases the value of their experience with us.
We want our clients to use us because they like the way we see things. But we also want them to contribute to the writing of the story.
We plan the skeleton but we make it flexible.
We want it to be irresistible. But we give them permission to move and change.
We want our clients to make changes because we want them to own the finished book.
Why do we do it?
- We do it to create a beginning.
- We do it because it is impressive.
- We do it to sell albums.
How?
It creates a strong and undeniable emotional relationship with the story and the imagery. It can over-ride the budget part of the decision on how big an album might be.
Why wouldn’t we do it? Time. Time is the enemy. However, by using PJ Remix we are able to do quick layouts, and even template repeated design elements, to speed up the process.
If our pre-planned album design is their first viewing of their wedding then it is incredibly powerful as a suggestion of how things might be.
More on “how” next time.
All the best
Johannes
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