October 13th, 2008 in 
Photography by David Jay
Seth Godin said recently, ‘If you want to build a brand for the ages, you need to stand for something today, and tomorrow, and every day.’
Among other things, we stand for quality, which is why the prints on our digital pages are split at the centreline, leaving a gap of about 2mm (about 1/16”). Some people might not like the look, but we can’t compromise products designed to last for generations.
Actually, there are two reasons for this: more flexibility as to what equipment you can print on, and because the fold in the print almost invariably discolours and/or cracks.
We’ve seen enough “pink prints” to justify our position, and we don’t want to rely on photographic paper for the structural integrity of our books.
We hope you understand.
Cheers, Ian
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