September 17th, 2007 in Remember when getting an email was exciting? Those were the days! I used to spend a lot of time on email newsletters. I enjoyed writing them. People seemed to enjoy reading them. But that was then…
Spam aside, we get so much email now that if we don’t read the stuff in our inbox immediately, we probably never will. For sure, if you want MY attention, email no longer cuts it. In other words:
1. Our messages need to be there when you’re ready to read them.
2. We need to earn your attention (entertaining, authentic, authoritative, relevant).
So this is the start of something new. In future our messages will be available where, when and how you need them: via podcasts, video, blogs, RSS feeds, emails (yep!) and of course our websites.
We don’t expect you to jump for joy about a corporate communication, but I promise we’ll work hard to “earn your attention” as well. For now I’m grateful that you’ve read this far!
People who like this post would also like:
Queensberry Connects is about the photography, technology, business and relationship skills you need to run a successful wedding and portrait studio. Album marketing and album design are our primary focus but we'll cover anything it takes to succeed in this business. We hope our posts will sometimes amuse you, sometimes inspire you, but always offer something to think about. And we're all busy, so we try to keep it brief. Click here for some suggestions to get you started.
