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The average wedding photographer works a lot harder today than they did ten to thirty years ago. The promise that digital photography would make life easier and cheaper just hasn’t eventuated.

We've been keeping statistics about our albums for thirty years, and I thought sharing a few numbers might reinforce that cliche, “We’re our own worst enemies”.

We’re talking averages here, and everybody's different, but this is how it looks to us.

Old World Wedding Photography

• Medium format camera, 120 roll film, 10 rolls x 12 exp. = 120 shots.

• Typical album: 12 pages (24 sides), 60-80 images.

• Studio sells 50-75% of their work.

35mm Era

• 35mm SLR camera, 12 rolls x 24 exp. = 288 shots.

• Typical album: 12-14 pages (24-28 sides), 70-90 images.

• Studio sells 25-30% of their work.

Pre-Digital Era

(Film companies boosting film sales ;) "Photojournalism" and "Action-Reaction".)

• 35mm SLR camera. 16-25 rolls x 36 exp. = 576 to 900 shots.

• Typical album: 15 pages (30 sides), 80 to 120 images.

• Studio sells 10-15% of their work.

Digital Wedding Photography

• Digital camera. 3,000, 5,000, 10,000 shots per event?

• Typical album: 15-20 pages (30-40 sides), 80-150 images.

• Studio sells <4% of their work.

Or to put it another way, in what the cynics call the Spray and Pray era, 96% of the images aren’t used in an album, but have to be culled, edited, colour corrected, and put online for clients to trawl through.

Customer experience is everything. I wonder how our customers feel when confronted with so much to look at. How do they feel when asked to select 100 images for an album?

We’d like to encourage photographers to get their lives back. Any chance of shooting less?

What do you think? What are your statistics telling you?

Best, Heather

PS Even if you aren't offering an album it seems wrong. And so much work.


This entry was posted in , by Admin | Leave a Comment
Reatha Kenny
on
June 23, 2012, 11:04 am
said:
Commenting here Heather because you asked how many studios are using entirely film. I am doing that, and it can be an issue with clients who expect more images when they have been told that they can get 1000+ images from other photographers. I used to try and cater to that a little I shoot a mixture of 120 and 35mm and shot around 800 frames per wedding which I edited down to 400-500. I am now more confident in saying no I don't do that and I just ask my clients if they really want that many images. Mostly they just think that they should because that's what they have been told. Now I shoot more like 500 frames in a wedding and deliver 300-400 and if it's a small wedding I'll shoot around 300 frames and deliver 200. I have yet to miss a crucial shot and I shoot with slow vintage cameras and one EOS 500 which is quicker for the ceremony. I don't know if one is right or wrong but that's what works for me. My 2c from the film side
 
Reply
Heather
on
June 23, 2012, 10:11 am
said:
I be interested to know how many studios are using film as a USP. ..H
 
Reply
Heather
on
June 23, 2012, 4:35 am
said:
Thanks for that. It's so interesting and well done for standing out from the crowd and doing well as a consequence. Cheers Heather
 
Reply
Jason Huang
on
June 22, 2012, 12:04 pm
said:
I seen a few wedding photographers go back to Leica+Film. Very brave, they tend to be old and not worried about retiring lol.
 
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Stephen Baugh
on
June 23, 2012, 12:33 pm
said:
Sorry to correct you, it was 18.5 kgs (approx 26lbs). It was the day we decided to set the 30 page limit. Not always popular, but we did feel that anything much bigger wasn't in anyones interest. Especially when strength of album, enjoyment etc was considered.
 
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Tim Halberg
on
June 23, 2012, 3:54 am
said:
I shoot a LOT of photos, I shot a LOT of photos when I shot film... I think too big of a deal is made ouf of the number of images captured... on that end, to each their own - but on the image delivery side, that's where I think the numbers matter. I admit, I've been "trapped" into the mindset that I need to deliver 800+ photos to a client - when I've tried delivering my preferred 400 +/- I've always been asked to provide more photos.But, we've been seeing clients who want to select closer to 300+ images for their albums.I'm wondering if maybe we need to find a happy medium, don't try and convince your clients that you should only ever show them 300 photos... that's too few in most cases for the style of coverage that people want.And.... and this is the BIG and.... - seeing our clients pick 350 photos for their fist album edit - HOW can we sell them a product that makes us profit and delivers them a book with this many images.We live in a world where MORE IS MORE - maybe not for every client, but for many - so, can we deliver a proper amount of more and not an obnoxious amount of it, and can we sell a higher percentage of that if we still focus on quality? (quantity doesn't need to mean lower quality)
 
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Alison Hudspeth
on
June 22, 2012, 12:48 pm
said:
Wow I wonder how many digital photographers shoot that many photos per wedding?! There's two of us and we average about 1000 between us. Would hate to have to go through 10,000 photos during the editing process!
 
Reply
Heather
on
June 23, 2012, 9:49 am
said:
I think for the most part you're right Chris. There are some pretty amazing photographers out there that shoot big numbers. The design of products and services should always be contemplated from the customer experience point of view. In other words stand in their shoes. A few years ago I had a client ask me to design a sample album for him. I was given passwords to 3 online galleries and asked to choose 100 images.  After an hour of opening, expanding and closing endless images that were so similar I wanted to run screaming from my computer. Is this what B&G's feel like? Me thinks perhaps........... H
 
Reply
Heather
on
June 23, 2012, 10:09 am
said:
Hi Jason, They're not all old! They just know that Leica gives you an image like no other. This i guess is thier USP. Who can afford to retire these days.LOL. H
 
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Walk in your customers’ shoes | Queensberry Connects
on
June 29, 2012, 4:01 am
said:
[...] « One way to get your life back [...]
 
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Tim Halberg
on
June 23, 2012, 4:12 am
said:
I don't understand the need to "limit" a client to a certain number of images for their album...  Is it not in our best interest to let them pick as many as they like and want to cherish to remember their day by?
 
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Kate Robinson
on
June 22, 2012, 11:48 am
said:
Yes! Completely agree. It's so easy to shoot, shoot, shoot with digital. I think there is real value in slowing down, thinking about the shots you take before you take them. No client wants to see 1000 images from their wedding day. It just overwhelms them. It all comes down to managing expectations before you even book the client. I know I would rather have 100 amazing images, than 1000 okay shots.
 
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Heather
on
June 23, 2012, 10:06 am
said:
Thanks for comment.I agree. H
 
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Then and Now | The Creative Orange
on
June 22, 2012, 5:24 am
said:
[...] and making more work for yourself when you are not getting paid for it? Check out this article HERE that explains it a little [...]
 
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Heather
on
June 23, 2012, 9:43 am
said:
Hi Kathryn, Thanks for commenting. Your absolutely right about the expectations concerning quantity of images. Let's all guide prospective clients to a better experience. Our industry has contributed to these expectations. I say it's time to get back to some good ole common sense because in most cases less is more.
 
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Kathryn
on
June 22, 2012, 12:29 pm
said:
My wedding clients get around 200 images from a full day's wedding. I'd like it to be less. I allow them to choose 100 for their album. So often, couples want to know how many images they will get. Some photographers quote them 800-1000 images from a wedding which I think is far too many and ask clients what they would do with that many images. Quality over quantity and all that. With the digital era, I think clients expect more because they know it is less expensive to take more photographs and put them on a disc than it was to use a film camera. When you have people who take around 100 photos on their iPhone on a night out with friends and upload all the photos to Facebook no matter how blurry they are, these people are going to expect even more images from their photographer on their wedding day. 
 
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Birk
on
June 24, 2012, 1:16 am
said:
This is true with senior photography....the best sales average comes from 18-30 proofs.( 4-6 different backgrounds/outfits ) As the number of proofs increase the sales go down. Too many images( 40-60 ) and their attention span wanes, indecision takes over.
 
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Pete
on
June 30, 2012, 12:10 pm
said:
A discussion point about albums why not design the album as you want and present it digitally at preview time takes the guess work out of it for the client then it may only need a little tweak we are suppose to be the expert.
 
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