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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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There is nothing quite like a genuine smile or quiet, candid moment. We caught up with Laura from Siida Photography to talk about authenticity and connection in her work.

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"I was born in Finland but we emigrated to Australia when I was a young child. I have a strong connection to the motherland, but I also feel very Aussie. I think my style of photography has elements of both places within it. A strong connection to nature through my Finnish roots, and a sense of fun from my time in Australia.

"Photography is so important for our memories of the precious people and times in our lives. I hope that people come to me because I can showcase them and a time in their lives honestly. I don't shy away from shooting the tears and tantrums, as well as all the dancing-around-the-lounge-room moments. I like to keep it real, for sure."

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We asked Laura about the importance of printing.

"I still, to this day, go through my parents' albums and we talk about our holidays, our old homes, our friends. I love to show my kids those images too. There's something nice about sitting on a couch, cuddling up and flicking through your own childhood. Having said that, It's easy to let a whole year pass and realise not a single one of my thousands of images has been printed. But when I do print, I walk through my home and am reminded that it's the pictures of our loved ones that make it feel like 'a home'.

"It's so important to stamp out nerves - the camera highlights a nervous subject immediately. The first thing I like to do before I even pick up my camera at a shoot is chat and get to know the people I'm photographing. From there, I keep chatting so that with any luck, they forget why we're actually together. The telling fact is that the moment I tell my subject that a shoot is over, they immediately exhale, I grab my camera again, and I would say 75% of my best shots come from the last few frames when the shoot is officially 'over'."

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"I find that the more I get to know a subject (speed dating on steroids basically), the easier it becomes to connect with them. I chat with my subject to begin with, and then once we're at a comfortable place, everyone is much more relaxed in the quiet moments. I find connection in those moments. They're usually my favourite images."

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"The most rewarding things about the work I do are the travel, the people and getting paid to be creative. Pretty lucky, really!"

To see more from Siida Photography, check out her website here.

Victoria x

This entry was posted in by Victoria Hollings | Leave a Comment