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For a while now we've been asking people to complete a questionnaire when they register on our site. It's optional, and not everybody does, but still the results are so striking I thought I might share some of the charts.
It seems that the people checking us out are a little different to the typical "professional" … and that many people don't realise there's plenty to Queensberry beyond books and albums.
1. In the age of Mr Google we're proud that most people say they found us — not through search, or advertising — but through good old word of mouth. A friend or colleague recommended us, or they heard of us through blogs, forums, Facebook groups etc. We’re very grateful for our friends' support, so if you get us, please share! We work hard to live up to our reputation.
2. Rightly or wrongly many photographers today seem to focus on selling digital files rather than printed products. But almost all our visitors want to sell products as well. We think they came to the right place.
3. Most people express interest in a wide range of products, but when asked, almost everyone says they came to check out our books and albums. We're guessing that means many people don’t know what else we offer.
4. We know that most Queensberry photographers are pretty focused on building a profitable long term career. Most of our visitors are running mid- to high-end studios too. Those still getting established — either part time or starting out — generally aspire to the upper end as well, which probably explains their desire to increase their product sales. (The “other” group includes people working outside the portrait and wedding area, plus some who simply wanted to be more specific about what they do.)
5. What our visitors are interested in is not typical of the wider industry. Far more photo books are sold around the world than albums, and more flushmount albums are sold than matted. Although we offer all three, we’re best known for our matted albums, which certainly help the people who offer them stand out from the crowd.
6. Almost half our visitors rank “distinctive, exclusive, high value” as their top priority when choosing an album supplier. Again, they came to the right place! Next highest priority is affordability, and we think many people will be pleasantly surprised by our prices. Click here to review our album prices (you’ll need to be logged in).
7. Workflow and design issues also concern a lot of people, which is where Workspace and our free design and colour correction services come in. But Workspace isn't just a platform to order Queensberry products — it also offers image hosting, your own shopping cart, social sharing, mobile apps, client websites etc. From our point of view this is one of the most important issues the questionnaire addresses, as it helps us understand where our new customers are coming from — what they're buying and who from, and what software and services they're used to.
If you can relate to the points above, we hope you feel at home here! If there's anything we can help you with right now, please do let us know. There's a team here ready to go the extra mile for you.
Cheers,
Ian
Email: info@queensberry.com
Free Phone Numbers:
New Zealand: 0800 905 905
Australia: 1800 146 251
USA: +18668350851
UK: 0800 808 5271
Canada: +1 855 581 0370