Blog

Welcome

Producers of personalised albums and books for people worldwide.
loading facebook page

Categories

CATEGORY: Opinion

Kate Hopewell-Smith believes that the more confident you are, the better photographer you'll become. But she worries about the lack of confidence in our industry, and wonders how many photographers are considering whether to carry on or not…From my experience meeting and communicating with lots of photographers there is a serious problem out there with lack of confidence, which for some can become quite debilitating. In fact I describe it as an “epidemic” –extremely prevalent, widespread.I read a lot of photography magazines but I can’t recall ever To View More >>

Last week I wrote about the latest David Jay hate war, and said that if a courtroom attorney asked whether I agreed with his Shoot and Share strategy - and demanded a Yes-No answer - I’d have to say, “Yes I do.” Why? Because social sharing is a reality whether we like it or not, because social sharing is a powerful new form of word of mouth, and because Shoot & Share is a big step up the social scale from Shoot & Burn. Also I don't like hate wars. But this is not a TV courtroom drama, so if you're thinking of building a career in social photography, we believe the typical Shoot and Share To View More >>

This entry was posted in Marketing, Opinion by Admin | Leave a Comment

There was quite a reaction to my post about shooting less photos, which obviously resonated with people. Check it out - there are some interesting comments from people, including from those who say they shoot a lot. I know there are some amazing photographers out there who shoot big numbers, so quantity is not necessarily at the expense of quality. However I still think it comes at a price, for both the studio and the client. I've never forgotten the first time a client asked me to design a sample album online. I was given passwords to three large online galleries and asked to choose 100 images. After To View More >>

This entry was posted in Opinion by Admin | Leave a Comment

The average wedding photographer works a lot harder today than they did ten to thirty years ago. The promise that digital photography would make life easier and cheaper just hasn’t eventuated. We've been keeping statistics about our albums for thirty years, and I thought sharing a few numbers might reinforce that cliche, “We’re our own worst enemies”. We’re talking averages here, and everybody's different, but this is how it looks to us. Old World Wedding Photography • Medium format camera, 120 roll film, 10 rolls x 12 exp. = 120 shots. • Typical album: To View More >>

This entry was posted in Opinion, Food For Thought by Admin | Leave a Comment

Johannes has a better metaphor, but the photo is from iStock. - Ed. The Bumble Bee Effect. Different to the Butterfly Effect because they haven't made a movie of the same name with at least two sequels. The Bumble Bee effect is all about buzz and pollen. It's about being talked about. We successfully did so by putting on an earthquake (a really big one). There are other ways to create a buzz that are much more positive. Obvious buzz topics are awards, photographing the wedding of Kate and Prince William, standing tall in the face of adversity, scandal, heroism, and achievement. (Actually 'scandal' To View More >>

This entry was posted in Opinion by Admin | Leave a Comment